Coca Cola picked Maxibit to supply the portable marketing tools for this event. One reason was the fact that Maxibit is a member of UN Global Compact and the Swedish Reference Group for Social Responsibility.
Another was the quality and versitility of the Maxibit pop-up system: Maxibit Network.
Facts about the event:
138 952 Christmas lights was changed to LED-lights with 70 % better energy efficiancy
2010 is Stockholm the first European Environment Capital
Money was given to the Salvation Army’s Christmas campagne.
More: Intervju in Swedish
Thanks to UMG – United Media Group
Happy Holidays!
/Christian